As a product creator, few things are more discouraging than trying to sell a product only to get no sales.
It’s maddening. It’s frustrating. And it’s confusing.
Maybe you’ve been there. Maybe you’ve created a product, listed it for sale, and been upset to find out you aren’t getting sales. People just don’t seem to care.
If you want to sell your info product, you need to do one simple thing:
Find out what people want and sell it to them.
There is absolutely no point in creating an info product if no one in your niche wants to buy it, right?
You have to understand something: You are not your target audience. You’re not.
It doesn’t matter if you think your product is the best thing since the invention of the Internet. If no one else does, it won’t sell.
Before you create a product – I don’t care what your niche is – you need to understand what people in your niche actually want.
Your product should solve a problem
This takes some work. Woah boy. Don’t have a coronary now.
In order to create a product people will actually buy, find out what you can do for them.
We all have problems. We all have questions. What problems and questions do people in your target audience have?
See, there’s the trick.
If you can find out what problems they have, you can offer a solution in the form of an info product. That’s something people would buy or at least subscribe in order to get.
You don’t have to reinvent the wheel here.
Find a question to answer
Maybe you’re sitting there thinking, “Okay… cool… But I don’t know what problem I can solve!.”
Don’t worry! This is where market research comes in to play.
One of my favorite sites for finding questions is Quora. (I’m not affiliate with or endorsing the site. It’s just an option.) Every day people from every niche ask and and answer questions here.
Look for patterns. What kinds of questions are being asked? What questions still need answers?
Sites like Quora are fantastic for learning about your target audience. If you can find out what they’re asking, you can easily put together a product that answers their questions.
If you still need a push…
I get it. If you’re new to this, maybe you need a bit more help. So let’s think about what people in a few different niches might want.
As I’ve said before, there are three BIG niches out there. Of course there are tons more, but I want to focus on just these three right now.
The first is the health niche.
Everyone wants to be healthy. I don’t know a single (sane) person who wants to be sick.
This niche is humongous. (That word is almost as bad as moist. *shudder*)
What would someone in this niche want? Here are a few of my thoughts.
- What exercises burn fat best?
- How can I prevent arthritis pain?
- How can I reduce my calorie intake?
- What foods are high in protein and low in carbs?
This is barely the tip of the iceberg. Just about any health concern or area of interest is full of possibilities.
Another ginormous niche (ugh. “moist” again) is the Wealth (or Money) niche.
- What kind of stocks should I invest in?
- Should I even invest in stocks?
- How can I buy bitcoin?
- How can I make a little money online?
- How can I make a lot of money online?
Again, this is barely the surface, but hopefully you’re getting an idea.
Finally, look at the Dating niche. Everyone wants to be healthy and have money. Most are also looking for someone to share that health and wealth.
What would someone in this niche ask? How about something like this:
- How can I tell if a girl is interested?
- Ways to impress someone
- What every girl is looking for a in a guy
- Great topics for a first date
Hopefully you’re getting some ideas here. Find a question in your niche, and answer that question in a product.
This method works
Are you getting the picture here? If you want your product to sell, you need to find out what people want. To find out what people want, you need to find what they’re asking.
If you’ve never done this before, you may find it a bit daunting, but it’s really not that complicated.
All it takes is a bit of research and a bit of work.