4 Lies People Believe About Affiliate Marketing

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Affiliate marketing is a strange field. Ask any question about how to do this or that, and you’ll get a hundred different answers. But one thing is pretty constant: the Internet is chock full of disinformation – and outright misinformation – about affiliate marketing.

It really grinds my gears.

Let’s dispel some of these myths.

LIE: Success is Instant

This may be the worst lie in this list. Making money with affiliate marketing is possible. In rare cases, in can be done relatively quickly.

But the reality is that it may take months, or even a year or more to build a solid online business. Unfortunately, many people think they can just buy a product or course and then be all set.

That’s not how it works.

Get rich quick schemes are a dime a dozen on the Internet. People desperate to make a living online fall prey to unscrupulous marketers peddling next to useless products and services at $47 a pop.

Let’s set something straight here, folks. Even with the best training available, it still takes time to see results. Sure you might make a sale here or there. But to really build your business, you need to invest time.

That’s something that many are unwilling to do. They want the quick fix or magic pill that will make them an extra $100 per day starting tomorrow. That sounds lovely! But it’s not how any of this works.

LIE: There’s no investment required

Some have this strange idea that they can start making tons of money on the Internet without any financial investment.
There are steps to take that don’t require a financial outlay. True.

But the reality is that building a business online will require spending money. That’s just the way it is.

Fortunately, an online business is far less expensive to build than, say, a brick and mortar store or nearly any offline business. But don’t fool yourself. There are times you will need to spend some money.

Every business needs tools. To get started right, a marketer needs:

  1. an email service provider (i.e. GetResponse, AWeber, ConvertKit, etc)
  2. a domain name (.com)
  3. web hosting
  4. a professional email address

Each of these costs money. They aren’t terribly expensive, but there is some investment involved.

Then there’s the issue of traffic.

Yes there are free methods of getting traffic to your website. You are certainly free to use them. (See what I did there?) But free traffic methods tend to be slow and unpredictable. Meanwhile, paid traffic methods are fast, reliable, and easy to scale up.

Over time, as you build an audience, free traffic may work great for you. But at first, paid traffic may be what you need to get off the ground.

Yes, you can do things inexpensively. Some things you can even do for free. But don’t expect to start a business without spending a bit.

LIE: Affiliate marketing is easy!

It CAN be – but don’t count on it being easy at first. Especially if you have no experience with marketing, expect to need to learn and relearn a lot of material.

Even then, learning and knowing how to do something is not equivalent to actually doing it. Expect to try and to fail a few times.

I guarantee you that any successful marketer you find today has failed – big time. I know. I have.

I’ve wasted thousands of dollars. But I have learned a LOT as a result.

Secondly, expect to work HARD. If affiliate marketing is just a hobby to you, awesome. But if you expect to make it into a business, you WILL need to put in hours and hours of time and effort to get it going.

This is why most people who try their hands at affiliate marketing fail. They aren’t willing to put in the work.

I used to be that way, and I don’t want you to get the wrong idea.

The next time a marketer or a sales page tells you it’s easy to get rich online, just laugh.

Without putting in the time and hard work, don’t expect to build any kind of successful business.

LIE: Anyone can be an affiliate marketer!

Ouch, right? That may sting for some.

Some people simply should not get into affiliate marketing – at least not without a few major changes.

Anyone who is lazy, should stay far away from affiliate marketing.

Maybe you have in your mind an image of a lazy guy who lives in his pajamas and walks five feet from his bed to his computer each morning to check on the millions he made overnight as he slept. That’s not how marketing works.

If you expect to be that guy within a month, dream on. Go buy a lottery ticket. (Except don’t, because that would be stupid.)
As I mentioned above, this stuff is hard work. If you’re a lazy person and don’t have the drive to make it happen, stay away. Don’t waste your time or your money.

There’s another type of person who should avoid affiliate marketing – at least for now.

If you have no time to work a business and no money to spend on getting it set up, my personal advice is to stay away for now.

Look, I know that feeling. I’ve been there myself. No time, and no money.

In order to make this business happen, you need to either be able to spend lots of time and a little money or a lot of money and a bit of time. If you have neither to spend right now, focus on other things. Start saving. Save up a few hundred dollars and then explore this field. Just please make sure to get your training from a reliable teacher. That said, there are ways to get started with very little money if you have the time. Don’t let that be an excuse to not get started.


I hope what I’ve said here doesn’t discourage you. Internet marketing is a field that is plagued by shady characters, dishonesty, and misinformation. That’s why it’s so important to be very careful about where you get your information and who you trust.
There are good guys in this game. I hope and pray to be one of those guys. Will you join me?