Solo ads. Maybe you’ve heard the term before. You should be using them. You shouldn’t use them. So much noise. So little time. Let’s take a look at what they are and why you should care.
What are solo ads?
Solo ads are a very effective form of advertising used by many successful marketers and affiliates.
Here’s the gist of how they work.
- You have something to promote and need exposure.
- You write an email encourage readers to click on a link or check out what you have to offer. BUT, you don’t send that email to your own list.
- A list owner (who we’ll called Jimmy) has a massive email list
- You pay Jimmy a predetermined fee to send your ad copy email to his own list. Usually, you pay for a set number of clicks on the link in the email.
- Jimmy sends your ad to enough of his subscribers that your ad gets at least that number of clicks.
Solo ads are unique in the marketing space. While you can email your own email list any time you want, you don’t have access to another person’s list.
That’s a good thing.
When you pay for a solo ad, you don’t get access to someone’s list. You’re asking Jimmy to promote your product to his subscribers if he feels it’s a good fit for them. (Solo ad sellers can and should refuse your request if your promotion is of low quality or not a good fit.)
Why you should be using solo ads
Solo ads are extremely targeted. That’s exactly the kind of traffic you want and need. Let’s say Jimmy sends your ad to his list. Some of his subscribers aren’t going to give a hairy rat’s behind about what you have to offer. They probably aren’t going to click your ad. But other, interested subscribers will.
That’s precisely what you want.
If you aren’t interested in my offer, I don’t want you to click on my ad. Don’t waste your time and my money.
Secondly, solo ads can bring results FAST. Once your ad starts running, you can get results in minutes. Literally.
It’s not unreasonable to expect you can build a decent sized email list overnight. I know. I’ve done it. In fact, I would classify solo ads as one of the fastest advertisement methods.
I’ve run ads that have taken my list from squat to hundreds in days. If you do it right, you can too.
Things to consider before buying solo ads
But solo ads should not be used haphazardly. Proper execution requires patience and preparation. Pretty ironic considering I just said solo ads are fast, right?
Solo ads cost money. Some are expensive.
“Ok. Duh, Michael,” you may be thinking. “Of course they cost money.”
But I want you to get this. Solo ads are not cheap. Yes there are sellers out there with very inexpensive solo ads, but good solo ads are not cheap.
Expect to pay $60-100 USD or more per ad.
Maybe that’s chump change to you, but for most people, that’s considerable.
You may or may not get results.
Despite your best efforts, your solo ad may or may not get you the results you want. Understand that your ad may not provide the return on investment you’re hoping for. It might. If you use solo ads correctly, they can serve you well.
But you need to understand that you could lose the money you spend on an ad. It’s just the nature of the game.
Never spend money that you can’t afford to lose.
You can improve your odds of success with solo ads.
While success is not guaranteed, you can improve your odds of getting the results you want.
- Never send solo ad traffic directly to an affiliate page.
- Send the traffic to your own squeeze page. Build your list.
- Make sure what you’re offering is something people actually want. Make sure you’re solving a problem or answering a question. That’s the perfect product.
- Play with different squeeze page designs. Make sure your squeeze page tells people exactly what they’re being offered and why they would want what you’re offering.
Most importantly, don’t use solo ads until you’re ready. If you don’t have a squeeze page set up, you aren’t ready to buy a solo ad.
Buying solo ads correctly
Just as you need to make sure you’re ready to use a solo ad, it’s important to make sure you buy a solo ad correctly.
Protect yourself by buying only from reputable sellers
Every list builder and his uncle will gladly sell you a solo ad, but just like you wouldn’t buy a used car from a random guy on the street, you shouldn’t buy a solo ad from a stranger on the Internet without protection. And for the same reason! You can’t trust everyone.
Some sellers will take your money and fail to deliver what was promised. It’s unfortunate but it does happen not infrequently.
Some that do deliver the clicks you purchased will send only very low quality traffic instead of what was promised. They may use bots or other shady tactics to send “clicks” to your ad. Of course, this traffic is usually worthless, resulting in no opt-ins or sales. Lovely.
That’s why you need to protect yourself. People. They suck sometimes.
One option: Udimi
I’m a big fan of Udimi. It’s a marketplace for solo ad buyers and sellers to do business. You can shop for solo ads by price, seller, and availability – among other factors. Read reviews of sellers, and chat with them directly through the site. It’s pretty awesome.
But that’s not my favorite feature. My favorite feature is the protection it offers buyers.
If a solo ad seller fails to deliver what was promised, you can get you money back. A seller can’t take your money and run, and a seller can not get away with sending low quality traffic.
Below is my affiliate link for Udimi. It doesn’t cost anything to join and use. Plus, if you join with my link, you get $5 off your first solo ad purchase.
I’m just throwing this one out there because I’ve used and loved Udimi as a place to buy solo ads. Hopefully you will like it too.
Obviously Udimi isn’t the only place to buy solos. There is no shortage of sellers on the web. Just remember, you can’t trust everyone.
Before you even think about buying a solo ad from a seller, do the following:
Before you buy that ad from Jimmy, see if you can find reviews others have left for Jimmy. Make sure he isn’t some jerk who’s going to take your money and run. Ain’t nobody got time fo that!
Check for a refund policy
Is there a way to get your money back if Jimmy fails you? What if you’re not satisfied with the traffic you get? Do you have any recourse? Remember, you have to defend yourself against shenanigans.
If in doubt, don’t buy
If you aren’t sure, don’t buy the solo ad from that seller. Don’t risk it. Find a different seller – one in whom you can have some measure of confidence. Solo ads are risky enough even when you buy from a good seller. Don’t sabotage yourself by buying from a shady individual.
Final thoughts about solo ads
Solos can be a fantastic source of traffic – if used correctly. They’re a fantastic way to grow and email list and can bring fast results. But, they aren’t all sunshine and roses. They’re often expensive, and they carry a degree of risk. That’s why it’s important to buy only from reputable sellers and protect yourself.
Ultimately, they can be a fantastic part of a winning marketing strategy. But sadly, many marketers don’t use them correctly. Make sure you’re not one of them.