Like it or not, Google is the king of search engines. Once you get your shiny new website up and running, your next question is probably, “how can I get my website listed on Google?”
Getting listed on Google isn’t complicated.
Don’t let anyone tell you it is.
What do you need to do?
There are two big things you need to do if you want to get listed on Google. Neither is terribly difficult, but both are important.
Target appropriate keywords
When someone performs a Google search, Google matches the query with sites it thinks are relevant based largely on the text found on those sites.
When you target a keyword or keywords, you’re trying to tell Google something like “Hey, if someone searches for XYZ, show them my site!”
Pick keywords that accurately describe your content. Google isn’t stupid. Choosing the right keywords is an art of its own and isn’t the focus of this post. For the moment, just understand that you need keywords.
Produce quality content
Google loves good content. For blogs especially it’s important that you write posts of at least a few hundred words – with longer posts preferred.
Before you write an article, make sure you can write at least 400 words on the topic. It’s better to have 5 or 6 posts of 600-1000 words than 20 with only 50 words. If you can’t write a decent amount, you should do a bit of research before you write anything.
And writing hundreds of words is worthless if you aren’t providing valuable content.
How long does it take?
The amount of time it takes to get listed on Google varies dramatically from site to site and even post to post.
It may take any a few days to be listen. Sometimes it may take months for a site to be indexed. There really is no standard time frame.
What if I still don’t see my site on Google?
If you’ve been waiting a while and you still don’t see your site listed on Google, be patient.
Don’t give up. Keep producing high quality content and make sure you’re targeting the right keywords. I’ll get into that subject a bit more in a later post.
I do want to mention that you should not spam Google with submissions. Don’t keep submitting your URL to Google over and over in the hopes that your site will be listed faster. That isn’t how it works, and it could even cause a delay.
I know it’s difficult, but be patient.
Don’t try to cheat the system
Some people have gone a bit crazy with search engine optimization in an effort to get listed on Google and get a better rank.
Unfortunately, many of the methods they use are actually hurting their chances of ever ranking well. In some cases, Google may even remove their sites from their search index.
Make sure you’re not making one of these mistakes. Your search engine optimization efforts will thank you.