4 Things “Gurus” Hide

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest

Internet marketing is a strange field. It seems everywhere you look, there’s another self-appointed “guru” promising to unlock the secrets of making millions of dollars online. I won’t name names here, but if you’ve been around for long, you’ve seen your fair share.

Many – if not most – of these gurus fail to mention a few key details. While I fully believe in the power of internet marketing to help people make money and become more financially stable, I believe we do ourselves and others a great disservice when we fail to provide all the relevant information.

Before you dive in to affiliate marketing and trying to build your business online, please understand these four things.

Many info products are terrible

Clickbank, WarriorPlus, JVZoo, etc are great. I love them. But they have a dark side. These and other affiliate marketplaces are packed full of products that don’t deliver or are of such low quality that literally no one should purchase them.

When I was new to the online business scene, I purchased many products I had hoped would help me grow and earn more. Did they? Nope. I learned the hard way that I can’t trust every seller. Some people just want to make a quick buck selling an incomplete, outdated or poorly made product. Don’t fall for them.

The big guys sell their own products

Every so often a product comes along promising to teach you, the buyer, how to make bank using this one secret technique that you can learn for just $47! Right. In the background, the guru shows off his fancy car, big house, expensive clothes. He wants you to associate those things with this super secret technique that he will teach you for the right price.

This is psychological manipulation. Your mind starts associating this purchase with the fancy lifestyle you will be able to afford. Sold!

But, hold on. There’s more to the story.

What you aren’t being told is that these big name guys actually get much of their income from selling their own products. They make money selling you products that supposedly teach you to make money.

I’m not saying don’t buy that $47 course on Clickbank. Go for it. There may be valuable information there. What I’m saying is don’t buy a single course and expect to be able to exactly replicate this guru’s lifestyle. You need the whole picture.

Be skeptical of marketing claims

The way some sales pages hype up products, you would think they could cure cancer. Make 300 a day overnight! Yeah right. Quit your job in 1 month. Ok. Cool story, bro.

I could fill a book with all of the crazy hype I’ve read. Sadly, this seems to be the rule, not the exception. That should not be.

My advice? Be skeptical of every sales page you read or marketing video you watch. I’m not saying never buy or download anything. What I’m saying is be smart about it. When you take a gallon of milk out of the refrigerator you give in a sniff to make sure it’s still good. After all, you wouldn’t want to drink something rotten.

Do the same thing here. Before you spend your money, do your homework. Read some reviews. Research the product creator. Make sure it’s not a waste. Then, only buy when you have done enough research to be comfortable with your decision. Don’t get caught up in hype and lose your brain.

Success is slow

Contrary to what most gurus will tell you, true success in online business is slow. Sure, you can get some results pretty quickly. If you buy a solo ad, for example, you can start getting subscribers overnight. But is that really “success?” I would say no. You haven’t yet built a relationship with those people. You haven’t built your brand, formed your tribe. There’s still a long road ahead.

Do not expect to get rich because you bought a course or downloaded an ebook. Don’t get me wrong. Those things are good and can provide valuable training and tips. But they aren’t magic bullets.

People who promise you instant success are lying. It’s that simple. Those who truly want to help will be open and honest with you. This game takes work.

Here’s the point

Making money online is definitely possible, but it takes time and effort. Info products, trainings, videos and ebooks can be fantastic resources, but they aren’t magic. Buying a product will not make you a success. Reading an ebook will not build your business for you.

Be skeptical of claims. Research people. And don’t spend money unless you are certain.

Internet marketing can be a lot of fun, but you have to learn to protect yourself.