Creating info products isn’t difficult, and it can be a lot of fun. But, there are a few common misconceptions flying around that I think we need to discuss.
LIE: Creating info products is so easy a caveman can do it. (Wait, this isn’t a commercial…)
REALITY: It’s actually a bit of work
Info products aren’t difficult to create. In fact, you can easily spin one up in a few hours if you put your mind to it.
But, that’s not to say creating a product requires no effort. If you want to create a good product, you must be willing to research and work. If you can’t – or won’t – do that, then you shouldn’t be creating products.
LIE: Everyone will love your product.
REALITY: Sometimes, a product is just a lead balloon.
Sure, people might love your product, but sometimes, no matter what you try, you just can’t seem to get any interest – or not much at least.
It’s discouraging at first. I know. I’ve been there done that. But in the grand scheme of things, here’s my advice: Don’t worry about it. Learn from the experience.
Ok, so people didn’t go crazy for your ebook. It’s annoying, but it happens. A failure is not the end of the world. You’ve learned what people don’t want. Now you can try something else. Sometimes you have to go through a couple of iterations before you find a topic or product that someone will want.
LIE: Info Products are easy money
REALITY: Sometimes they don’t sell at all.
You definitely can make money with your products. Absolutely. I know because I have. Many of the most successful people online are making money from their own products. But you need to understand something.
Your product may not bring in as much money as you’re hoping. Unless you already have a large subscriber base and have some authority in your niche, don’t expect to be making bank with your first product. It’s not likely to happen. There’s a first time for everything, but keep your expectations realistic.
When I first started out with product creation, I was disappointed how little money I made with my products. Trust me on this. It’s normal.
LIE: My product doesn’t have to be that good
REALITY: If you want your product to sell, it had better be good.
Don’t expect people to be happy if they buy your product and find out it’s a poorly worded mess.
Frankly, you shouldn’t want to sell a product like that anyway. Selling a bad product hurts your reputation, and it hurts your buyers. If you would be fine selling a half-baked pile of junk, then you shouldn’t be in this business. Period.
Make sure your product is complete and accurate. If you don’t know something, be willing to learn! Don’t claim to be an expert in an area where you are not. People aren’t stupid. You shouldn’t be either.