Marketing online can be a lot of fun if done right. But there are a few critical mistakes that can cripple your efforts and keep you from being successful. Especially for those just starting out, I’d like to cover what I see as the most pressing and devastating mistakes you can make.
Not having a website
If you want to be successful online, you need to have a website. You just do. Using a tool like WordPress, you could have a website online as soon as this evening. So don’t put it off any more!
Not building an email list
All the top marketers say the same thing. You need to be building your email list. Are you? Yes, it takes time and effort to get a list built and maintained, but it’s worth it.
Promoting junk products
It’s no secret that there are a lot of junky products and services out there. Some are really low quality. Others don’t deliver what they promise. And others aren’t even supported by their producers.
Sure you might earn a quick commission if someone buys, but is it worth it?
When someone buys a junk product and isn’t satisfied and then remembers that you are the one who recommended it, what do you think that does to your reputation?
Reputation is hugely important.
But that’s not the only reason you should avoid promoting bad products. You should care about your customers. Why would you be okay with them buying products that you know aren’t worth the money? Could you endorse a product that promises great things and doesn’t deliver? If so, you need to reevaluate your priorities!
People hate spam. Being overly promotional and promoting in ways and places that are inconsiderate of others are both surefire ways to cripple your business.
There is a time and a place for promoting products and services. Make sure you know when it’s not okay.
Expecting instant results
This one is a killer. So many people get into marketing thinking they can get rich fast. Ha! I’m sorry my friends. That isn’t how it works!
Marketing takes time, effort, and dedication. Can you make a living online? Absolutely! But don’t expect to be making the big bucks overnight. Those who are making money have worked and worked to get where they are. You can too, but don’t buy the hype that you can make what they do within a week.
Keep your expectations realistic. Shoot for making a few dollars a week. Then a few dollars a day. Then $10 a day. Then $30. And keep increasing your goal.
Slow and steady wins the race.
Take time to learn and dive in.
Do yourself a favor and get set up properly. Pick a niche. Get your website up and running. Start building your list. Don’t promote junk. Please don’t be spammy. And be patient. Keep moving forward. This industry is a marathon, not a race.